INDONESIA’S capital is drawing up plans to attract more Bruneians to the city.
THE Jakarta Tourism and Culture Office is taking steps to promote tourist destinations in the city through the Jakarta Tourism Business Forum (JTBF) 2014.
Speaking to The Brunei Times yesterday, the Promotion Director of Jakarta Tourism and Culture Office, Cucu Ahmad Kurnia, said: “The number of Brunei tourists visiting Jakarta is still relatively low — below 10,000 visitors annually compared to neighbouring countries such as Malaysia with 186,626 visitors and Singapore with 106,406 visitors.
“We have plans to jointly boost tourism between Indonesia and Brunei, however there are challenges due to the relatively small market of the Sultanate,” he added.
“However, there are tentative plans to meet local travel agents and the national carrier from the Sultanate to create an attractive package for Brunei tourists to Jakarta, “ he said.
He went on to say that both countries have many similarities in terms of culture, food and traditions, therefore he hopes Bruneians would include Jakarta as part of their travel plans.
The tourism office also hopes to promote Syariah tourism destinations and products, such as hotels, travel packages, restaurants and spas.
Syariah tourism is leisure and travel that complies with Islamic law. He added: “Syariah tourism looks very promising because spending by Muslim tourists is growing faster than the global rate and is forecast to reach US$192 billion ($251 billion) globally per year by 2020.”
According to the State of the Global Islamic Economy 2012 research that was conducted by Thomson Reuters, Muslims spent US$88 billion ($114.84 billion) on halal food, which is equal to 16.6 per cent of worldwide food spending. The figure is projected to increase to 626 billion in 2018.
In 2012, the global Muslim population spent US$37 billion ($49.29 billion) in travelling (excluding haj and minor haj), which is equal to 12.5 per cent of global spending. This number is forecast to reach US$81billion ($105.71 billion) by 2018.
He added that the direct contribution of travel and tourism to Indonesia’s GDP was 3.1 per cent of total GDP in 2013, and was forecast to rise by 8.1 per cent in 2014, and to rise by 5.3 per cent per annum until 2024.
Speaking on the one-day JTBF 2014 planned for today, head of the Jakarta Tourism and Culture Office Arie Budhiman said: “The introduction of tourism products is now being done in an innovative way through a session called ‘Table Top’.” He said that the session is a concept of business to business (B2B) in which participants can interact personally, exchange information and offer tourism products.
Arie believes that Jakarta does not serve only as the centre of the Indonesian government and the economy but that it had great potential in the tourism sector.
He said that the tourism office will also continue to support Jakarta to increase the number of domestic and foreign tourists, which will increase revenue from the tourism sector.
The one-day forum will be see participation by public and private sector establishments including 100 sellers from Jakarta, 194 buyers from 30 cities all over Indonesia and six ASEAN countries as well as local and international media.
The Brunei Times
Wednesday, December 3, 2014